BAKERS DOLPHIN
We took a party of trade and regional journalists to Wookey Hole Caves to launch the Gold Service Coach. Coverage so far on Original 106.5 and in Evening Post, Western Daily Press, Coach and Bus Week, RouteOne, Wells Journal, Weston Mercury, Shepton Mallet Journal...more pending.
27 JUNE 2008
TRYING TO BE ORIGINAL!
Ending a busy week with a 5.30 am start is never ideal but if you want to catch heads of industry in their cars on their way to work that is the time you have to stir yourself to get into a radio studio
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TRYING TO BE ORIGINAL!
Ending a busy week with a 5.30 am start is never ideal but if you want to catch heads of industry in their cars on their way to work that is the time you have to stir yourself to get into a radio studio.
So that is why I found myself letting myself into the studios of Original 106.5 in Bristol so that I could be their guest reviewing the morning papers in a 6.45 am slot.
The advance of technology these days means that you can fit all the equipment you need for a radio station into a fairly small cupboard and Original 106.5 is a modern music-led station, which also gives some air-time over to a bit of chat.
Reception was deserted at that time of the morning so I let myself in, made my way up in the lift and was soon supplied with the day’s papers and a cup of coffee so that I could pick out some interesting headlines to entertain the listeners.
The “Credit Crunch” was grabbing the front pages and had to be covered off. I wanted to point out some of the crazier logic of newspapers – The Sun duly obliged with a story on how they had a reporter camped in a field in North Wales with a metal detector looking for UFOs that had last been seen in the area is 1974.
The paper said: “If anything similar happens we are ready”! Of course they had been prompted to take this action by the fact that a UFO had been seen near Brecon, some 110 miles further south.
I suppose it is not far as the flying saucer flies and, if you are an editor in London, Wales is Wales so it made sense to them. An interesting PR stunt about a boy who was obsessed with lawn mowers gave me an opportunity to gently showcase how we PR people can manipulate the media and soon the listeners were listening to the news and I was heading for a well-earned bacon sandwich.
The breakfast show and evening drive time are the best targets for those who want to get their message across on radio and there are lots of opportunities out there to be taken.
Radio may be our oldest mass media but it is still a powerful way to promote yourself or your business.